To help launch Amazon's Pet Day I worked on the first live-action commercial produced for this event. Amazon Pet Day 2023 launched the initiative in 2022, which raises money for animal charities as part of its mission. Written by Dash Barber Creative Producer: Dash Barber Producer: Nick O'Connor Director: Nick Betancurt Editor: Neil Gershon

In this commercial for SHI funded by Microsoft and Lenovo, our goal was to convince companies with 50,000+ employees, that "it can't wait" when it comes to upgrading their hardware and software systems. The commercial is told with an absurd comedic style that makes quite a silly satirical association between not upgrading your technology and...well not upgrading your AC or your coffee machines.

This video is the winner of the NYX Award 2022 Commercial award in the category of commercials for consumer lifestyle products. We took inspiration from fight club's "5 rules of FightClub" and combined this with a Coach's rousing half-time team talk. Instead of talking about the game though, our Coach talked about the Sisu mouthguard's innovative key features. Written by Dash Barber Creative Director: Ryo Rex Creative Producer: Dash Barber Producer: Nick O'Connor Director: Dash Barber, Nick Betancurt Editor: Danny Mcginnis

Musicnotes is the world's most trusted resource for sheet music. This video features the app built to help you master your craft. Written by: Dash Barber Creative Producer: Dash Barber Producer: Chlöe Romero Director: Richard Winkeller DP: Nick Betancurt

Are we entering the ethics era? In this video, we announce Ethicist International to the world stage featuring their CEO Andrew Blasi and his core team. The consultancy company based out of D.C. is founded on the belief that we are at the dawn of a stakeholder economy where trust capital will become more important than ever. Customers, investors, employees, and partners will be looking to you for a sound ethics strategy in years to come. This video was shot in Washington D.C., Hong Kong, and Brussels.

Creative Director: Dash Barber Producer: Pedro Figueroa Director: Richard Winkeller Editor: Neil Gershon

There was a lot of trash talk in the build-up to this one! This video is a combination of live-action footage and curated stock clips. The goal was to bring to life the magic behind the seemingly mundane topic of waste collection.

Creative Director: Dash Barber Producer: Chelsea O'Connor Editor: Rebekah Etsy

Having a Night Guard is like having a Knight Guard who watches over you at night, making sure your teeth are protected from grinding. Her armor is how you'd like your teeth to be - shiny! It's easier to sleep when you have her there. Written by Dash Barber Creative Director: Ryo Rex Producer: Nick O'Connor Creative Producer: Dash Barber Director: Dash Barber, Nick Betancurt Editor: Danny McGinnis